Organic-Ally

Having been nudged by a customer onto Facebook -- I like to claim that I try to meet customer demand -- I had been dipping into FB gingerly being very careful about being sucked right in. You know what I mean? It can get very addictive. But FB can also be a bit scary. Like every time I log in (which is not often) I get on the left-hand side an advert that usually headlines with "45-49?" followed by small print -- which I am still able to read without my reading glasses, thank you -- about manufacturers requiring people of that age group to test various products. Of course a vehicle like FB requires advertising for all these fun and games to be provided 'free'. Ah, there really is no such thing as a free lunch. I really hate to think that someone has gathered so many of my details as to know what kinds of food I eat so that they could 'target' their marketing at me. This morning we received junk mail sent to my eight-year-old son. He managed to fill in some det...

I've been trying to write up an abstract for a conference paper on the need for (in)visibility of the business owner and the customer. So what do I see in the Saturday 'papers' (online)? " Tesco to monitor millions of consumers around the world ". It's all about how the Club Card tracks your buying habits. Bascially this one supermarket chain has more information on you than the Inland Revenue. I remember the day the Club Card started. I loved it. You had to spend more than £5 to gain a few points. Single and on a very low salary then I had often to compute mentally whether my shopping basket amounted to that minimum £5 limit. I also didn't have a car or freezer so could not benefit from bulk buying. Then I got married and had a child, and what became quite disturbing was that they kept sending us coupons for the items we often do need to buy, and with the tempting offers off other items we don't wish to buy. Clearly our shopping habits were being ...

I had an annoying experience this morning. Lady from catalogue company phoned. I used to buy from this company when my son was little but have not bought from them for a long time. So she phoned to ask for me. Yeah, that's me speaking. "Could you please confirm your address and post code?" "Why?" I asked. "For security reasons we have to check you are the person we want to speak to to give you some information." "What information?" "For data protection reasons, we're not allowed to say unless we've checked your data." "Well, perhaps I am not interested in that information then?" "OK, thank you for your time." What cheek? To ask for me by name and then to require me to give her personal information so that she could tell me some information I am probably not interested in -- using my time! These checks are not fail-safe any way. Any one (say, a neighbour) could pick up the phone, profess to be so and so. A...